The Touchpoints Pod
every interaction, designed on purpose
Every interaction your business has with a person — before, during, and after the sale — is a touchpoint. Most businesses leave these moments to chance. This pod makes every one intentional: from the warm-up before the pitch to the feedback that closes the loop — so no customer interaction happens by accident.
You don't have a communication problem.
You have a touchpoint problem.
You communicate with people — but the moments that matter happen by accident. First impressions are generic. You broadcast but never ask. Replies lead nowhere. Notifications are missing or annoying. Feedback gets collected and ignored. Touchpoints turns every interaction — before, during, and after the sale — into a deliberate moment that builds trust, deepens engagement, and moves the relationship forward.
Your first impression is forgettable. A generic welcome loses people at the single highest-leverage moment in the whole relationship.
You broadcast but never ask. So you have no signal about what your audience actually wants, thinks, or needs next.
Replies and conversations die. Responses get a generic "thanks!" and a link instead of deepening into a real relationship.
Notifications miss or annoy — and feedback goes nowhere. People forget you or mute you, and the input you do collect never drives a single change.
Six courses, built to be taken in order
The six courses, up close
WarmUp
"How do I build familiarity and trust before I ever ask someone to do something?"
- Pre-engagement touchpoint map
- Warm-up content calendar
- Audience temperature scoring rubric
Hello
"How do I make someone's first interaction with my business so good they immediately want more?"
- Welcome experience audit
- First-impression script library
- Quick-win delivery framework
Ask
"How do I invite people to engage, respond, and participate instead of passively consuming?"
- Question bank by touchpoint type
- Ask-format templates (polls, CTAs, open questions)
- Timing rules for engagement asks
Reply
"How do I turn a response from someone into the beginning of a real relationship or conversion?"
- Reply template library by scenario
- Conversation deepening playbook
- Next-step routing matrix
Notify
"How do I send timely nudges and reminders that people actually appreciate instead of resent?"
- Notification inventory (all automated + manual touchpoints)
- Timing rules by notification type
- Tone guide for nudges vs. alerts vs. celebrations
Feedback
"How do I systematically listen to my audience and actually improve my business based on what they tell me?"
- Feedback collection system (surveys, reviews, tickets, social)
- Insight synthesis framework
- Closed-loop "you said, we did" template
What all six deliver together
No single course gives you the whole picture. The pod does.
"Customer interactions happen by accident. First impressions are generic and forgettable, losing people at the highest-leverage moment. You broadcast but never ask, so you have no signal about what your audience wants. Responses are slow, generic, or lead nowhere. Notifications are either nonexistent — people forget you — or excessive, and people mute you."
"Every interaction is designed — from pre-engagement warmth to post-purchase feedback loops. First impressions deliver immediate value and set a tone that makes people want to stay. You invite engagement at the right moments with the right questions, and people respond. Every reply deepens the relationship and routes toward a clear next step. Notifications land at the right time with the right tone, and the feedback you collect actually drives improvement."
You stop leaving customer experience to chance and start designing every touchpoint as a deliberate moment that builds trust, deepens engagement, and moves the relationship forward — communication becomes a system, not a series of reactions.
72
real artifacts — not certificates
Working documents — a complete customer touchpoint system — grouped into the outcomes you'll own.
Trust, before the ask
- Pre-engagement touchpoint map
- Warm-up content calendar
- Audience temperature scoring rubric
A first impression that lands
- Welcome experience audit
- First-impression script library
- Quick-win delivery framework
Engagement you invite
- Question bank by touchpoint type
- Ask-format templates
- Timing rules for engagement asks
Replies that become relationships
- Reply template library by scenario
- Conversation deepening playbook
- Next-step routing matrix
Nudges people welcome
- Notification inventory
- Timing rules by type
- Tone calibration guide
A feedback loop that closes
- Feedback intake system
- Insight synthesis framework
- Closed-loop "you said, we did" templates
Is this pod your right next step?
This pod is for you if…
- You have customers or subscribers interacting with your business but no intentional design to those moments.
- Your welcome experience, response workflow, and notification strategy are afterthoughts or nonexistent.
- You want more engagement, retention, and conversion by improving the quality of every human moment.
- You're ready to treat communication as a system, not personality-dependent improvisation.
This pod is NOT for you if…
- You haven't built your email infrastructure yet — complete the Email pod first, since email powers most touchpoints.
- You're looking for high-level brand strategy or positioning — that belongs in the Foundation and Framework pillars.
- You want to automate away all human interaction — this pod makes human moments better, not fewer.
One pod. One price.
$2,770 value when complete
All 6 Touchpoints courses — for a fraction of the parts.
- All 6 courses · ~90 lessons · 72 artifacts you keep
- Every platform feature — AI Chat, transcripts, highlights, notes
- Ebooks, Checklists, Journals & Workbooks ship as built
- Workshop + Sprint + Challenge access for all 6
- Certificates on completion · Clinics included as a bonus
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
What ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebooks ship.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journals ship.
- Week 4: Challenge recordings + Workbooks ship.
- Week 15: Intensive + Bootcamp complete the pillar.
Or go bigger — the same deal at every scope:
Pod
All 6 Touchpoints courses
$320Pillar
All 36 Fundamentals courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prices and the bundle checkout are placeholders — wire the bundle order form to its Simplero product.
Get the Touchpoints pod
All 6 courses · one-time payment · lifetime access
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The sequence is the point
WarmUp comes first because you can't ask, notify, or collect feedback from people who don't feel a connection yet. Hello designs the first impression that decides whether someone stays or bounces. Ask teaches you to invite engagement so you stop monologuing into silence. Reply turns those responses into relationships instead of dead ends. Notify adds the timed nudges that keep you top-of-mind without being annoying. Feedback closes the entire loop — you listen, interpret, and visibly act on what you hear. Each course assumes the one before it is in place.
The final pod of the Fundamentals pillar
Touchpoints is where every human interaction — before, during, and after the sale — becomes intentional. It picks up after Email, where your highest-ROI channel became an engine, and completes the Fundamentals pillar: you can now distribute, reach out, email, and manage every personal moment. Next comes Pillar 4: Features, where the focus shifts from communicating to expanding what your business can do.
Pod questions
Can I take just one course?+
Yes — each course stands on its own and links to its own site. But they're designed to build on each other, so most people start at WarmUp and work through in order. The bundle is the better value if you're building the whole touchpoint system.
What order should I go in?+
The numbered order: WarmUp → Hello → Ask → Reply → Notify → Feedback. Each course assumes the one before it — you can't collect feedback from people you never warmed up or welcomed.
How long does the full pod take?+
It's self-paced — roughly 48–72 hours of work across 6–8 weeks. Each course is real build-and-apply work with deliberate gaps to put each piece into practice with real interactions; the spacing is part of how it works.
Do I need to finish Email first?+
Ideally, yes. Email powers most touchpoints — welcomes, notifications, follow-ups all run on it. If you haven't built that yet, start with the Email pod, then come back here to make every human moment intentional.
Is the bundle cheaper than buying separately?+
Yes — the Touchpoints pod is priced below the total of the six courses bought individually, and you get lifetime access to all of them, plus every tool and live event as it ships, in one purchase.
What do I actually walk away with?+
72 working artifacts across the six courses — a pre-engagement system, a designed welcome, an engagement-ask toolkit, a reply-and-routing system, a notification engine, and a closed feedback loop. A complete customer touchpoint system you operate, not certificates.
Email reaches people. Touchpoints make every moment with them count. Six moves from the first warm-up to a feedback loop that never stops improving.