We build in public. You benefit from being live.
Every course is taught live first, refined from real feedback, then packaged into the tools and recordings you see on the sales page. Nothing ships untested.
How a lesson becomes your lesson
Four stages. Every piece is proven with real students before it reaches your dashboard.
Workshops
Mon–Thu, noon ET · 45 min
We teach each lesson live to real students. You ask questions; we see what confuses people. The recording becomes your video lesson — battle-tested, not scripted in a vacuum.
Sprints
2-hour cohort intensive
We run each module as an intensive with a cohort. The reflective exercises get tested in real time. What works becomes the Journal; what doesn't gets rewritten before you see it.
Challenges
30-day live cohort
The full course runs as a live cohort. The complete arc — lesson 1 to final artifact — gets proven end to end. The Workbook ships after this, not before.
Ship
Recordings + tools publish
Recordings go up as lessons. Checklists, Journals, AI Prompts, and Workbooks publish — all refined from the live run. Nothing untested reaches your dashboard.
Every scope has a live format
From a 30-minute clinic to a 4-day accelerator — the bigger your scope, the deeper the live experience.
Bigger scope, deeper live
Each step up adds more live hours and more pod energy — from a 30-minute clinic to a 4-day accelerator.
Clinics rotate yearly — fresh tangents that keep the Academy alive and give you a reason to stay subscribed.
How live events become your course
Workshop, Sprint, and Challenge aren't the same session three times. Each one is a different slice of the same lesson — taught, practiced, then shipped.
Course scope
Watch the framework taught live. Ask questions. See how it works.
Course scope
Do the exercises with a pod. Test it on your situation. Get feedback.
Course scope
Complete the full course. Ship a real artifact you can use.
Attend all three and you've been taught it, practiced it, and shipped it.
Pod scope
See how all 6 courses in the pod connect into one system.
Upgrade to PodPillar scope
Deep dive across an entire pillar — the full skill area end to end.
Upgrade to PillarUniversity scope
The complete business operating system across all 9 pillars.
Upgrade to UniversityAttend live for free — or pay what you want
Every live Workshop, Sprint, and Challenge runs on donation pricing. Anyone can attend any session live, free. But live is just that — live. No recordings, no tools, no course.
Free live attendee
$0- Attend any live event
- Participate in real time
- Ask questions during the session
- No recordings after
- No notes or transcripts
- No Ebook, Checklists, Journal, or Workbook
- No AI Chat or highlights
- No certificate
- No community access
- No ongoing support
Course buyer
$80 foundingEverything on the left, plus:
- Permanent video lessons — watch anytime
- Full platform: AI Chat, transcripts, highlights, bookmarks, notes, playlists
- Ebook + Checklists + Journal + Workbook, shipped as built
- Certificate on completion
- Discussion access
- Clinics included as a bonus
- Founding price locks in all future content
The free path is real — no tricks, no paywall mid-session. Live is the sample. The course is the product.
Register free — or name your price
A suggested donation keeps the events alive. Pay $0 and just show up, or chip in what it's worth to you.
Same source. Three formats.
Everything traces back to the same live sessions — you just choose how you take it in.
University
Self-paced coursesSelf-paced courses with structured lessons — learn anytime, at your speed. AI Chat, transcripts, highlights, bookmarks, notes, playlists, and certificates are built into the platform.
Launchpad
Tools, tested liveThe Checklists, Journals, Workbooks, and AI Prompts that were tested during live events — not theoretical worksheets, but tools real students used and improved before they reached you.
Events
Where it's madeThe live workshops, sprints, and challenges where the content gets created and refined. Attend live for direct interaction, or wait for the self-paced version — both come from the same sessions.
The whole university, mapped
9 pillars over 3 years. Each pillar is a 15-week block — 6 pods, 6 courses per pod, a 4-week cycle per pod, ~7 hours of live production a week.
Jul 2026 – Jun 2027
-
Foundation · Assess you are hereJul 20 – Oct 30, 2026
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Framework · BuildNov 2026–Mar 2027
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Fundamentals · CommunicateMar–Jun 2027
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Accelerator · liveJun 21–24, 2027
Jul 2027 – Jun 2028
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Features · DiversifyPillar 4
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Funnels · ExpandPillar 5
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Flywheel · FuelPillar 6
Jul 2028 – Jun 2029
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Freedom · GrowPillar 7
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Formula · HarvestPillar 8
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Financials · InvestPillar 9
324 courses total. The full university is complete by mid-2029 — and every course you own keeps getting better as the live runs refine it.
Being early is the whole advantage
Founding price, locked
Lock in $80 today. As each piece ships, the price climbs toward the full bundle value — but yours stays $80, forever.
$80 today → the price only goes upThe whole bundle, free as it ships
Buy now and every Launchpad tool and live-event recording lands in your account automatically as it's built — at no extra cost.
$80 paid → $430 value, free as it shipsYou shape the content
Live attendees influence what gets taught. Your questions become FAQ sections; your confusion points get rewritten. The course gets better because you were there.
Your questions → the curriculumThe build board
Foundation pillar · live now
+ The other 8 pillars (all planned)
Each opens for pre-sale ahead of its 15-week production block, then flips to Available as recordings and tools ship.
How the build works
When will my course be available?+
Check the build board above. Each pillar runs as a 15-week block, and your course's pod runs during a specific 4-week window within it. Once the live run finishes, the recordings and tools publish to your dashboard.
What if I buy now but my course isn't live yet?+
You lock in today's founding price. When the content ships, it appears in your dashboard automatically. You don't pay again, and you don't pay the later, higher price.
Can I attend the live events?+
Yes — every live event (workshops, sprints, challenges) is free to attend. Just show up. No purchase required, no credit card, no signup barrier.
The difference is what you keep afterward. Live attendees get the live experience only — no recordings, no tools, no ongoing access. Recording bots and automated capture tools are not permitted in any live session, regardless of platform. Course buyers get the professionally produced recordings, full platform features, and all Launchpad tools as they ship.
Think of it as: the live event is the open house. The course is the home.
How long until everything is done?+
The full university is 324 courses across 9 pillars. We build 3 pillars per year — each a 15-week block where every course is taught live, tested with real students, and refined before the recordings and tools ship.
Year 1 (Jul 2026 – Jun 2027): Foundation, Framework, Fundamentals
Year 2 (Jul 2027 – Jun 2028): Features, Funnels, Flywheel
Year 3 (Jul 2028 – Jun 2029): Freedom, Formula, Financials
That's roughly 7 hours of live production per week — one solid day. Not rushed, not dragged out.
Why not faster? Because every course is taught live before it becomes a recording. We don't script in a vacuum and hope it works — we teach it, watch where people get stuck, fix it, then ship the polished version. That takes a 4-week cycle per pod of 6 courses: workshops the first two weeks, sprint week three, challenge week four.
You don't wait three years for your content. Your pillar ships within its 15-week block. Buy a Foundation course today and your recordings and tools ship within weeks, not years. The three-year timeline is for the FULL university across all 9 pillars.
What if I want to go faster than the schedule?+
Once recordings are available, you move at your own pace. A committed student can complete all available courses at about two hours a day.
Will prices go up?+
Yes — the price increases as content ships. Here's exactly how it works.
Right now you're getting the complete bundle (course + tools + live events) for $80 — the price of just the course alone when everything is finished.
Each time a new piece ships to your account (Ebook, Checklists, Journal, Workbook, Workshop / Sprint / Challenge recordings), the price for NEW buyers moves closer to the final $430 value.
You lock in at whatever price you buy at. Buy at $80 today and you keep everything at $80 even if it's $200 next month — every new piece ships to your account automatically, no upgrade fees, no re-purchase.
The only direction is up. No discount codes, no "wait for a sale" moments. The best price is always today.
Ready when you are
See what's available now
Start where the build is — lock in founding pricing while it's early.