The Structure Pod
six courses that give your directory its internal skeleton
You can't build on a site that isn't organized. The types, categories, plans, forms, widgets, and file infrastructure that make everything work the way members and visitors expect.
You don't have a content problem.
You have a structure problem.
Skip the structural work — or do it out of order — and a platform full of content still works against members and visitors at every turn.
You're running on the default content model. You never defined your own types — events, listings, and articles all share one generic template, so nothing displays right and the data can't support filtering or relationships.
Your categories reflect how you think. The taxonomy was built around your internal logic, not how visitors browse — so they can't find anything and head straight to the search bar.
Your forms ask for too much. Designed around internal data wishes instead of the person filling them out — long, jargon-filled, and bleeding completions for fields nobody acts on.
Your files live everywhere and nowhere. Documents, uploads, and assets scattered across inboxes and drives — retrievable only if you remember where you put them.
Six courses, built to be taken in order
The six courses, up close
Types
"How do I define the distinct content types my platform needs before I start filling it with data?"
- Content Type Inventory
- Field Architecture Document
- Directory Listing Display System
Category
"How do I organize content into categories that match how users actually search, not how I think?"
- Taxonomy Architecture
- Label Clarity Audit
- Taxonomy Refinement Cycle
Plans
"How do I design pricing tiers that capture value while giving members a clear reason to upgrade?"
- Value Tier Architecture
- Feature Distribution Matrix
- Directory Upsell Architecture
Forms
"How do I build forms that collect exactly what I need without friction that kills completion?"
- Data Necessity Test
- Post-Submission Workflow
- Directory Form Pipeline
Widgets
"How do I choose, place, and configure modular tools that make the site useful without clutter?"
- Widget Inventory Map
- Widget Placement Matrix
- Safe Customization Protocol
Documents
"How do I build a file infrastructure that keeps everything organized now and manageable a year from now?"
- Document Generation Audit
- Backup and Redundancy Protocol
- Directory Upload Standards
What all six deliver together
No single course gives you the whole picture. The pod does.
"Your site has whatever structure the platform defaulted to. Visitors can't find anything because the category tree reflects your logic, not their browsing. Your forms ask for too much, your widgets are placed by habit, and documents live everywhere and nowhere."
"Your content and listing types are explicitly defined; your categories match how real users browse; your tiers are priced deliberately to move people up; your forms ask exactly what you need; every widget has a reason to be there; and your documents have a home, a naming system, and access controls."
You stop building on top of defaults and start building on top of decisions — a deliberately designed structural foundation your traffic, members, and content can actually grow on.
72
real artifacts — not certificates
Working documents — your whole operational layer — grouped into five outcomes.
Content, defined
- Content Type Inventory
- Field Architecture Document
- Directory Listing Display System
Categories, browsable
- Taxonomy Architecture
- Label Clarity Audit
- Taxonomy Refinement Cycle
Plans, priced to upgrade
- Value Tier Architecture
- Feature Distribution Matrix
- Directory Upsell Architecture
Forms, that convert
- Data Necessity Test
- Post-Submission Workflow
- Directory Form Pipeline
Widgets & files in order
- Widget Placement Matrix
- Backup and Redundancy Protocol
- Directory Upload Standards
…and 57 more
- Every lesson produces a real artifact
- Directory + niche bonus tracks included
- Yours to keep and reuse
Is this pod your right next step?
This pod is for you if…
- You've configured your platform (Config pod) and are ready to define the internal structure your site runs on.
- You're building a directory, marketplace, or membership site and need to design your content model intentionally.
- Your site is live but the structure was never planned — categories are a mess, plans are unclear, widgets are random.
- You want a site structure that scales instead of one that breaks every time you add members or content types.
This pod is NOT for you if…
- You haven't configured the core platform yet — go back to the Config pod first.
- You're building a simple brochure site with no memberships, listings, or content types.
- You want to launch before your structure is designed — this pod asks you to slow down and do the planning that makes everything faster later.
- You already have a deliberately designed, working structure — that's a Pod 5 or Pod 6 problem now.
One pod. One price.
$2,770 value when complete
All 6 Structure courses — for a fraction of the parts.
- All 6 courses · ~90 lessons · 72 artifacts you keep
- Every platform feature — AI Chat, transcripts, highlights, notes
- Ebooks, Checklists, Journals & Workbooks ship as built
- Workshop + Sprint + Challenge access for all 6
- Certificates on completion · Clinics included as a bonus
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
What ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebooks ship.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journals ship.
- Week 4: Challenge recordings + Workbooks ship.
- Week 15: Intensive + Bootcamp complete the pillar.
Or go bigger — the same deal at every scope:
Pod
All 6 Structure courses
$320Pillar
All 36 Framework courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prices and the bundle checkout are placeholders — wire the bundle order form to its Simplero product.
Get the Structure pod
All 6 courses · one-time payment · lifetime access
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Replace this block with the Simplero checkout for the Structure bundle product [bundle id].
The sequence is the point
Types comes first because categories organize types — you can't structure what you haven't defined. Category follows because the taxonomy organizes records within each type. Plans comes third because tiers bundle types into access levels, so you need to know what types exist before pricing them. Forms, Widgets, and Documents follow in that order because forms collect the data those types require, widgets surface types and categories to visitors, and documents store the assets the entire structure generates and depends on. Each course produces the structural decisions the next one needs.
The fourth pod of the Framework pillar
Structure is where a configured platform gets its internal skeleton: content types defined, categories organized, plans priced, forms built, widgets placed, and files stored. It picks up after Config — your operational platform — and feeds into Engine, where you compose these pieces into the pages members actually interact with.
Pod questions
Can I take just one course?+
Yes — each course stands on its own and links to its own site. But they're designed to build on each other, so most people start at Types and work through in order. The bundle is the better value if you're structuring the whole platform.
What order should I go in?+
The numbered order: Types → Category → Plans → Forms → Widgets → Documents. Each course produces the structural decisions the next one assumes.
How long does the full pod take?+
It's self-paced — roughly 48–72 hours of work across 6–8 weeks. Each course is real architectural work with deliberate gaps for testing and stakeholder review; the spacing is part of how it works.
Do I need anything before starting?+
Ideally you've completed the Config pod — Structure assumes a configured platform to define content types and infrastructure on. If you have that already, you're ready.
Is the bundle cheaper than buying separately?+
Yes — the Structure pod is priced below the total of the six courses bought individually, and you get lifetime access to all of them in one purchase.
What do I actually walk away with?+
72 working artifacts across the six courses — a defined content model, a browsable taxonomy, a deliberate pricing architecture, converting forms, a placement-tested widget set, and a real document operating system. Documents you use, not certificates.
Give your site the skeleton it holds everything on. Six courses, from content types defined to every file in its place.