The Magnet Pod
six formats that do your selling first
Your expertise pulls in nobody until it's packaged into something people can grab without talking to you. This pod builds six lead-magnet formats — from quick-hit downloads to sustained journal practices — so "book a call" stops being your only way in.
You don't have an expertise problem.
You have a packaging problem.
You know things people would pay to learn — but none of it is packaged into something they can grab. So every new prospect costs a conversation or an ad dollar, your knowledge stays scattered across posts, and the one magnet you started never shipped because you weren't sure about the format. Magnet turns your expertise into a rotating library of entry points, each designed for a different audience moment.
"Book a call" is your only way in. Every prospect needs a conversation or an ad dollar — there's no free asset doing the first round of selling for you.
You can't decide which format fits. Downloads, cheat sheets, ebooks all look viable — so you keep restarting and never commit to one.
Your expertise lives in your head. Scattered across social posts and never packaged into a grab-and-go asset anyone can use without you.
The one magnet you started never shipped. Unsure about format, scope, or distribution, it stalled — and the idea of building six feels overwhelming and redundant.
Six courses, built to be taken in order
The six courses, up close
Downloads
"Which downloadable format fits my audience, my expertise, and my funnel — and how do I finally commit?"
- Format comparison matrix
- Audience-format fit scorecard
- Committed format brief + 2-week ship plan
Cheatsheet
"How do I compress everything I know into one page people actually keep and use?"
- Knowledge inventory + reference ranking
- Density filter (what survives the cut)
- One-page sheet + distribution plan
Checklists
"How do I turn a process I know cold into steps someone else will actually follow — and trade their email for?"
- Outcome-scoped checklist brief
- Dependency-ordered step sequence
- Styled, opt-in-ready checklist template
Ebook
"How do I write something substantial enough to build authority — without losing six months to a draft folder?"
- Ebook concept brief (thesis, audience, scope)
- Chapter outline + writing schedule
- Circulation plan (landing, promo, repurpose)
Printables
"How do I make something people want to print, pin up, and use — and how does paper serve a digital funnel?"
- Print-ready layout template (bleed/margin specs)
- Content brief + physical-use testing
- Print-to-digital follow-up funnel
Journals
"How do I design prompts that produce real insight — and a structure people don't abandon by day four?"
- Prompt library with progressive depth
- Rhythm design (daily/weekly/monthly cadence)
- Return mechanism (callbacks, milestones, streaks)
What all six deliver together
No single course gives you the whole picture. The pod does.
"You have no lead magnets — every prospect costs a conversation or an ad dollar. You've seen other businesses offer downloads, cheat sheets, and ebooks but have no system for deciding which fits. Your expertise is scattered across posts, none of it packaged. The one magnet you started never shipped, and building six different types feels overwhelming and redundant."
"You have a comparison framework that tells you which magnet types fit your audience and funnel. You've built a high-density cheat sheet, a process checklist, and an authority ebook — each with its own distribution plan. Your printables and journals account for physical use and sustained engagement. Every magnet connects to a specific opt-in, follow-up, and next step. You run a rotating library, not a one-time project."
You go from "I should probably make a freebie" to running a magnet library — six distinct formats, each designed for a different audience moment, each feeding a specific path through your business.
70+
real artifacts — not certificates
Working documents — a rotating library of lead magnets — grouped into the outcomes you'll own.
The right format, chosen
- Download format comparison matrix
- Audience-format fit scorecard
- Committed format brief + ship plan
Expertise on one page
- Knowledge inventory
- Density filter (the 20% that delivers)
- Opt-in placement strategy
A process people finish
- Outcome-scoped checklist brief
- Dependency-ordered step sequence
- Styled, opt-in-ready template
Authority, long-form
- Ebook concept brief
- Chapter outline + writing schedule
- Circulation & repurposing plan
Something worth printing
- Print-ready layout template
- Physical-use testing criteria
- Print-to-digital follow-up funnel
A daily practice
- Prompt library with progressive depth
- Rhythm & cadence design
- Return mechanism (milestones, streaks)
Is this pod your right next step?
This pod is for you if…
- You have expertise worth packaging but no lead magnets pulling people into your world.
- You want a systematic way to build multiple magnet types instead of guessing which one to try.
- You're ready to ship real assets — not just learn theory about lead generation.
- You understand that a great lead magnet does half your selling before a prospect ever talks to you.
This pod is NOT for you if…
- You haven't defined your audience or niche yet — that's Pillar 1, Foundation.
- You don't have a website, email system, or basic funnel to deliver magnets through — that's Pillar 2, Framework.
- You're looking for paid advertising strategy — this is about the assets ads point to, not the ads.
- You want one magic template — this teaches six formats because different audiences respond to different things.
One pod. One price.
$2,770 value when complete
All 6 Magnet courses — for a fraction of the parts.
- All 6 courses · ~90 lessons · 70+ artifacts you keep
- Every platform feature — AI Chat, transcripts, highlights, notes
- Ebooks, Checklists, Journals & Workbooks ship as built
- Workshop + Sprint + Challenge access for all 6
- Certificates on completion · Clinics included as a bonus
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
What ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebooks ship.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journals ship.
- Week 4: Challenge recordings + Workbooks ship.
- Week 15: Intensive + Bootcamp complete the pillar.
Or go bigger — the same deal at every scope:
Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prices and the bundle checkout are placeholders — wire the bundle order form to its Simplero product.
Get the Magnet pod
All 6 courses · one-time payment · lifetime access
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The sequence is the point
Downloads comes first — survey the whole landscape before committing, so you don't burn weeks on the wrong format. Cheatsheet is next: the highest-density, lowest-barrier format, fastest to ship. Checklists follows because once you've mastered compression, you're ready to add sequence and process logic. Ebook comes fourth — long-form authority needs the content judgment courses 2 and 3 built, or it bloats. Printables layers physical design constraints onto your digital instincts. Journals comes last because sustained-engagement design is the most sophisticated format — it applies everything about density, sequence, scope, and distribution to a daily practice. Each course assumes the one before it.
The first pod of the Features pillar
Magnet opens the Features pillar — where the focus shifts from communicating to diversifying what your business can do. It picks up after Touchpoints completed the Fundamentals pillar: you can already distribute, reach out, email, and manage every personal moment. Now you build the free assets that pull ideal buyers in. Next comes Assets, where free lead magnets become sellable content products.
Pod questions
Can I take just one course?+
Yes — each course stands on its own and links to its own site. But they build on each other, so most people start at Downloads and work through in order. The bundle is the better value if you're building the whole magnet library.
What order should I go in?+
The numbered order: Downloads → Cheatsheet → Checklists → Ebook → Printables → Journals. Each course assumes the one before it — compression skills make sequencing easier, and both make long-form and sustained-engagement formats possible.
Do I really need six different lead magnets?+
Not all at once — but different audiences and funnel stages respond to different formats. The pod teaches you to build a rotating library so you always have the right entry point for the right moment, instead of betting everything on one freebie.
How long does the full pod take?+
It's self-paced — roughly 48–72 hours of work across 6–8 weeks. Each course is real build-and-ship work, with deliberate gaps to get each magnet live and gathering opt-ins; the spacing is part of how it works.
Do I need to finish earlier pillars first?+
Ideally, yes. Magnet assumes you've defined your audience (Foundation) and have a website, email, and basic funnel to deliver through (Framework). Without those, the magnets have nowhere to land — start there, then come back.
What do I actually walk away with?+
70+ working artifacts across the six courses — a format decision framework, a one-page cheat sheet, a process checklist, an authority ebook, a print-ready set, and a guided journal — each wired to a specific opt-in and follow-up. A rotating library of lead magnets you operate, not certificates.
Stop being the only way into your business. Six formats that pull ideal buyers in — and do the first round of selling before you ever talk.