The Identity Pod
six courses that turn a concept into a company
Stop presenting a concept and start presenting a company — a name you can defend, a domain you own, an entity that protects you, a visual identity, a written voice, and a color system.
You can't build a business on a fuzzy identity.
Skip the foundation — or build it out of order — and you present a concept instead of a company: a costume for a character who doesn't exist yet.
Your name isn't decided. A rough idea you keep circling — nothing claimed, scored, or stress-tested, so everything downstream waits on it.
Your "brand" is a font you liked. A color you use because it feels right — no strategy, no system, no standard anyone else can follow.
You're operating without an entity. Personal liability, no business banking, and no credibility signal for clients or partners.
You sound different everywhere. Formal in proposals, casual on social, robotic in email — no voice that travels and no palette that holds.
Six courses, built to be taken in order
The six courses, up close
Naming
"How do I choose a name I won't regret — one that can't be confused and actually helps the business?"
- Name Generation Engine
- Name Evaluation Matrix
- Digital Claim Checklist
URL
"How do I find, buy, and configure the right domain — a clean, credible address from day one?"
- Domain Value Assessment
- Domain Security Protocol
- DNS Architecture
LLC
"How do I form the right entity — so I'm protected, legitimate, and on solid legal ground?"
- Entity Selection Matrix
- Operating Agreement
- Annual Compliance Calendar
Branding
"How do I build a brand that's documented and consistent — not choices that shift with the room?"
- Brand Personality Architecture
- Brand Guidelines Document
- Brand Governance Model
Voice
"How do I define a written voice that sounds like me — and transfer it to anyone, or any AI?"
- Voice Personality Map
- Voice Training Doc
- Voice Delegation System
Colors
"How do I build a color system that reinforces my brand — and works consistently across every medium?"
- Palette Construction
- Color Specification Document
- Cross-Medium Application Guide
What all six deliver together
No single course gives you the whole picture. The pod does.
"You have a concept in your head and maybe a rough name, but nothing is decided or claimed. Your 'brand' is a font and a color you like, you're operating without an entity, and your writing sounds different everywhere."
"You have a locked name, a configured domain, a filed LLC with an EIN and operating agreement, a documented brand identity, a written voice with a transfer system, and a color palette with hex codes and usage rules."
You stop presenting a concept and start presenting a company. With 72 artifacts, your entire identity layer — legal, visual, verbal, and digital — is documented, consistent, and ready for every surface you build next.
72
real artifacts — not certificates
Working documents — your whole identity layer — grouped into five outcomes.
A name, claimed
- Name Generation Engine
- Name Evaluation Matrix
- Digital Claim Checklist
An address you own
- Domain Value Assessment
- Domain Security Protocol
- DNS Architecture
Legal protection that holds
- Entity Selection Matrix
- Operating Agreement
- Annual Compliance Calendar
A brand you can defend
- Brand Personality Architecture
- Brand Guidelines Document
- Brand Governance Model
A voice & palette that travel
- Voice Training Doc
- Color Specification Document
- Cross-Medium Application Guide
…and 57 more
- Every lesson produces a real artifact
- Directory + niche bonus tracks included
- Yours to keep and reuse
Is this pod your right next step?
This pod is for you if…
- You're building a new business and haven't yet locked a name, entity, or brand system.
- You're rebranding an existing business and want to do it with real structure, not gut feeling.
- You want documented identity artifacts you can hand to designers, contractors, and team members.
- You're willing to make committed decisions — a locked name, a filed entity, a defined voice — not endless iteration.
This pod is NOT for you if…
- Your name, domain, entity, brand, voice, and colors are already decided and you're satisfied with all of them.
- You want someone to validate the identity you already built rather than build a better one.
- You want a graphic designer to make things look good — this teaches the strategy, not the execution tools.
- You want quick wins — this is 48–72 hours of structured work that produces permanent decisions.
One pod. One price.
$2,770 value when complete
All 6 Identity courses — for a fraction of the parts.
- All 6 courses · ~90 lessons · 72 artifacts you keep
- Every platform feature — AI Chat, transcripts, highlights, notes
- Ebooks, Checklists, Journals & Workbooks ship as built
- Workshop + Sprint + Challenge access for all 6
- Certificates on completion · Clinics included as a bonus
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
What ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebooks ship.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journals ship.
- Week 4: Challenge recordings + Workbooks ship.
- Week 15: Intensive + Bootcamp complete the pillar.
Or go bigger — the same deal at every scope:
Pod
All 6 Identity courses
$320Pillar
All 36 Framework courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prices and the bundle checkout are placeholders — wire the bundle order form to its Simplero product.
Get the Identity pod
All 6 courses · one-time payment · lifetime access
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The sequence is the point
Naming comes first because every other decision depends on knowing what you're called. URL needs the name locked — you can't run a real domain hunt against a moving target. LLC uses the brand name in the legal filing, so entity formation follows name confirmation. Branding builds the visual system around the name and personality you've defined. Voice is the verbal parallel to the visual system — both translate the brand foundation into a medium, built at the same tier. Colors completes the system with the final applied layer — you need the full palette defined before you can enforce consistent presence everywhere. Each course assumes the one before it — which is why the bundle is a designed experience, not a discount wrapper.
The second pod of the Framework pillar
Identity is where a concept becomes a company: a name, a domain, a legal entity, a visual identity, a written voice, and a color system. It picks up after Architecture — the systems your business runs on — and feeds into Config, where you configure it all correctly.
Pod questions
Can I take just one course?+
Yes — each course stands on its own and links to its own site. But they're designed to build on each other, so most people start at Naming and work through in order. The bundle is the better value if you're committing to the full identity.
What order should I go in?+
The numbered order: Naming → URL → LLC → Branding → Voice → Colors. Each course assumes the decisions made in the ones before it.
How long does the full pod take?+
It's self-paced — roughly 48–72 hours of work across six weeks. Each course is real decision work with deliberate gaps (state filing waits, audience testing windows); the spacing is part of how it works.
Do I need anything before starting?+
Ideally you've done the Architecture pod (or already know your market and model) — Identity assumes you're ready to commit to a name. No finished brand required; that's what you build here.
Is the bundle cheaper than buying separately?+
Yes — the Identity pod is priced below the total of the six courses bought individually, and you get lifetime access to all of them in one purchase.
What do I actually walk away with?+
72 working artifacts across the six courses — a locked name, a configured domain, a filed entity, a brand guidelines document, a voice training doc, and a color specification. Documents you use, not certificates.
Turn your concept into a company. Six courses, from a name you can defend to a color system that holds.