The Distribution Pod
six channels where audiences actually spend time
Execution built the system. Skills sharpened the craft. Distribution puts your work into video, publishing, social, podcasting, newsletters, and search — each with its own rules, rhythms, and compounding mechanics.
You don't have a creation problem.
You have a distribution problem.
You make content, but it lives in one or two places with no deliberate distribution strategy. Video overwhelms you, written content gets published once and forgotten, social feels like a treadmill, and you've never committed to a podcast or newsletter because the production load seems unsustainable. Distribution puts your work into the six channels where audiences actually spend time — each one compounding instead of disappearing.
Your content lives in one or two places. There's no deliberate distribution strategy, so most of what you make is seen by almost no one — you create, then put it somewhere and hope.
Video overwhelms you. You're not sure which format — long, short, or live — to even start with, so you start nothing and the channel stays empty.
Your written content gets published once and forgotten. There's no compounding library behind it — each piece gets a day of attention and then dies instead of accumulating authority.
Social feels like a treadmill. Hours of posting with no connection to business results — and a podcast or newsletter feels too heavy to ever commit to.
Six courses, built to be taken in order
The six courses, up close
Video
"What types of video should I create — and how do I produce and distribute them without a team or a big budget?"
- Format selection matrix
- Production workflow per format
- Distribution funnel
Publish
"How do I build a body of written work that compounds over time instead of evaporating after one share?"
- Content library architecture
- Editorial workflow
- Perpetuation protocol
SocialMedia
"How do I show up on social platforms strategically instead of posting randomly and hoping something sticks?"
- Platform selection decision
- Per-platform content strategy
- Sustainability system
Podcast
"How do I launch and sustain a podcast that builds a loyal audience without becoming a second full-time job?"
- Podcast launch plan
- Library architecture
- Listenership growth system
Newsletter
"How do I build a newsletter that people actually open, read, and act on — not just another email they archive?"
- List growth engine
- Newsletter format & cadence
- Governance protocol
SEO
"How do I make my content findable by people who are actively searching for what I know?"
- Keyword & question map
- Signal optimization checklist
- AEO / GEO strategy
What all six deliver together
No single course gives you the whole picture. The pod does.
"You make content but it lives in one or two places with no deliberate distribution strategy. Video feels overwhelming, your written content gets published once and forgotten, social is a treadmill with no business connection, and you've never committed to a podcast or newsletter because the production load seems unsustainable."
"You produce video in the right format and distribute it through a defined funnel. Your written content is an evergreen library with refresh cycles and syndication built in. Your social presence is strategic and batched. Your podcast has a sustainable production system and a listener-to-subscriber path. Your newsletter earns opens and stays healthy. And your content is findable through search and answer engines."
You go from "I make content and put it somewhere" to six distribution channels running, each with its own rhythm, each compounding, and all feeding the same business.
70+
real artifacts — not certificates
Working documents — six distribution channels — grouped into the outcomes you'll own.
Video that travels
- Format selection matrix
- Production workflow per format
- Distribution funnel
A compounding library
- Content library architecture
- Editorial workflow
- Perpetuation protocol
Strategic social
- Platform selection decision
- Per-platform content strategy
- Sustainability system
A sustainable podcast
- Podcast launch plan
- Library architecture
- Listenership growth system
A healthy newsletter
- List growth engine
- Format & cadence plan
- Governance protocol
Found in search & AI
- Keyword & question map
- Signal optimization checklist
- AEO / GEO strategy
Is this pod your right next step?
This pod is for you if…
- You've built your content system (Execution) and sharpened your skills (Skills), and you're ready to put work into channels.
- You want to understand how each channel actually works instead of copying someone else's posting schedule.
- You're willing to commit to channels strategically rather than trying all six at once.
- You want each channel to compound — a library, an audience, and a body of work that grows over time.
This pod is NOT for you if…
- You haven't built your content system yet — start with Execution, then Skills.
- You're looking for platform-specific growth hacks — this is channel strategy, not algorithm tricks.
- You want to outsource distribution entirely — this builds your understanding so you can direct it.
- You already have mature, high-performing channels and want advanced monetization.
One pod. One price.
$2,770 value when complete
All 6 Distribution courses — for a fraction of the parts.
- All 6 courses · ~90 lessons · 70+ artifacts you keep
- Every platform feature — AI Chat, transcripts, highlights, notes
- Ebooks, Checklists, Journals & Workbooks ship as built
- Workshop + Sprint + Challenge access for all 6
- Certificates on completion · Clinics included as a bonus
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
What ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebooks ship.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journals ship.
- Week 4: Challenge recordings + Workbooks ship.
- Week 15: Intensive + Bootcamp complete the pillar.
Or go bigger — the same deal at every scope:
Pod
All 6 Distribution courses
$320Pillar
All 36 Fundamentals courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prices and the bundle checkout are placeholders — wire the bundle order form to its Simplero product.
Get the Distribution pod
All 6 courses · one-time payment · lifetime access
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Replace this block with the Simplero checkout for the Distribution bundle product [bundle id].
The sequence is the point
Video comes first because it's the richest medium — the scripting, presence, and editing skills transfer directly to every other channel. Publish comes second because long-form written content is the foundation of a compounding library and the primary asset search engines index. SocialMedia comes third because social is the amplification layer — you need something worth amplifying before you optimize the amplifier. Podcast comes fourth because audio-first distribution benefits from the scripting of video, the editorial thinking of publishing, and the audience-building of social. Newsletter comes fifth because it converts your distributed audience into a direct, owned relationship — the payoff of everything before it. SEO comes last because it multiplies what's already working: an existing library, a network of channels, and a newsletter converting traffic. Each course uses the output of the one before it.
The third pod of the Fundamentals pillar
Distribution is where craft becomes reach: video, publishing, social, podcasting, newsletters, and search. It picks up after Skills — where your work became genuinely good — and hands off to Outreach, where you move from publishing in channels to proactively reaching people beyond your audience.
Pod questions
Can I take just one course?+
Yes — each course stands on its own and links to its own site. But they're designed to build on each other, so most people start at Video and work through in order. The bundle is the better value if you're building the whole channel set.
What order should I go in?+
The numbered order: Video → Publish → SocialMedia → Podcast → Newsletter → SEO. Each course builds on the channels before it.
How long does the full pod take?+
It's self-paced — roughly 48–72 hours of work across 6–8 weeks. Each course is real build-and-launch work with deliberate gaps for actually standing up each channel between modules; the spacing is part of how it works.
Do I need to finish Execution and Skills first?+
Ideally, yes. Distribution assumes you have a content system (Execution) and the craft to make it good (Skills). If you don't yet, start there, then come back here to put your work into channels.
Is the bundle cheaper than buying separately?+
Yes — the Distribution pod is priced below the total of the six courses bought individually, and you get lifetime access to all of them, plus every tool and live event as it ships, in one purchase.
What do I actually walk away with?+
70+ working artifacts across the six courses — a video funnel, a compounding content library, a strategic social system, a sustainable podcast, a healthy newsletter, and an SEO/AEO strategy. Systems you run, not certificates.
Craft makes your work good. Distribution gets it seen. Six channels, each compounding, all feeding the same business.