The Assets Pod
six formats you build once and sell again
Lead magnets bring people in. Assets are what you sell them. This pod builds six categories of sellable content products — templates, playbooks, workbooks, decks, swipe files, and licensed content — so you stop trading hours for dollars and start building inventory.
You don't have an expertise problem.
You have an inventory problem.
You sell your time, or one core offer — so revenue stops the moment you do. You've thought about building templates or guides but weren't sure how to package expertise into a standalone product, or how to price it once you did. Assets turns what you know into a catalog of products that sell without your direct involvement — six formats, each with its own creation, packaging, and pricing logic.
You only earn when you're working. There's no product inventory generating revenue without your direct involvement — stop, and the income stops too.
You don't know how to package it. You've thought about a template or guide but never built one — turning expertise into a standalone product feels vague.
You can't price what you've never sold. You've only ever priced services or subscriptions — so a content product's worth is a guess, and you undercharge.
Six product types feels like six businesses. So you build none — when they're really one skill set applied six ways, each building on the last.
Six courses, built to be taken in order
The six courses, up close
Templates
"What recurring structure in my domain can I turn into a reusable scaffold that saves my customers hours?"
- Repetition audit (what your audience does over and over)
- Template scaffold with placeholder logic + instructions
- Deployment plan (packaging, delivery, update cadence)
Playbooks
"How do I turn my process into a guide someone follows without me — and price it so the value is obvious?"
- Process extraction (every step, no assumptions)
- Presentation template with progression markers
- Pricing model with value-based justification
Workbooks
"How do I create exercises that produce real transformation — and keep the buyer engaged long enough to finish?"
- Exercise design library (fill-in, rank, map, reflect, decide)
- Engagement architecture (hooks, variety, milestones)
- Evidence framework (the buyer sees their own progress)
Slides
"How do I build a deck that tells a story and holds attention — live or as a standalone product?"
- Narrative arc outline (hook, tension, resolution)
- Slide design system (hierarchy, type, layout rules)
- Delivery plan (live, recorded, standalone packaging)
Swipe
"How do I collect proven patterns, organize them so they're findable, and share them as a product — without copying?"
- Curation criteria (what makes something swipe-worthy)
- Organized gallery with category tags + adaptation notes
- Packaging plan for a paid or lead-gen product
PLR
"How do I take pre-written licensed content and transform it into something my audience sees as distinctly mine?"
- PLR source evaluation checklist (quality, rights, fit)
- Adaptation workflow (rewrite, voice, original examples)
- Authentication strategy (positioning + originality signals)
What all six deliver together
No single course gives you the whole picture. The pod does.
"You sell your time or a single core offer — there's no product inventory generating revenue without you. You've thought about templates or guides but never built one, because packaging expertise into a standalone product felt unclear. You don't know how to price content products, having only ever priced services. Six product types feels like six separate businesses."
"You have a product-creation system across six formats — templates, playbooks, workbooks, slides, swipe files, and adapted licensed content. Each has its own workflow, packaging standard, and pricing logic. You built real products during the courses, your prices reflect value not hours, and you can spot a product opportunity in any client interaction and know exactly which format to build it in."
You go from "I sell my time" to selling your time and a growing library of products that work without you — with the system to keep adding to it whenever opportunity appears.
70+
real artifacts — not certificates
Working products — a sellable catalog — grouped into the outcomes you'll own.
Reusable scaffolds
- Repetition audit
- Template with placeholder logic
- Deployment + update plan
A guided, sellable process
- Process extraction (no assumptions)
- Presentation with progression markers
- Value-based pricing model
Exercises that transform
- Varied exercise design library
- Engagement architecture
- Evidence-of-progress framework
A narrative deck
- Hook-tension-resolution arc
- Slide design system
- Live + standalone delivery plan
Curated swipe inventory
- Curation criteria
- Tagged, searchable gallery
- Paid / lead-gen packaging plan
Licensed content, made yours
- Source evaluation checklist
- Adaptation workflow
- Authentication + originality signals
Is this pod your right next step?
This pod is for you if…
- You have expertise and an audience, but your only revenue comes from direct service delivery.
- You want a product catalog that generates revenue without requiring your presence.
- You're ready to package what you know into formats people will pay for.
- You understand "create a product" takes real skills in extraction, design, packaging, and pricing — not just a good idea.
This pod is NOT for you if…
- You haven't built lead magnets yet — that's the previous pod, Magnet.
- You don't have defined expertise or a clear audience — that's Pillar 1, Foundation.
- You're looking for course or membership design — that's a separate pod, Tribe.
- You want to build software products — this covers content and knowledge products, not code.
One pod. One price.
$2,770 value when complete
All 6 Assets courses — for a fraction of the parts.
- All 6 courses · ~90 lessons · 70+ artifacts you keep
- Every platform feature — AI Chat, transcripts, highlights, notes
- Templates, Playbooks, Workbooks & Slides ship as built
- Workshop + Sprint + Challenge access for all 6
- Certificates on completion · Clinics included as a bonus
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
What ships when?+
- Week 1: Workshop Part A (courses 1–3) + Templates ship.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Playbooks ship.
- Week 3: Sprint recordings + Workbooks ship.
- Week 4: Challenge recordings + Slides ship.
- Week 15: Intensive + Bootcamp complete the pillar.
Or go bigger — the same deal at every scope:
Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prices and the bundle checkout are placeholders — wire the bundle order form to its Simplero product.
Get the Assets pod
All 6 courses · one-time payment · lifetime access
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The sequence is the point
Templates comes first — the simplest productization pattern: find what repeats, scaffold it, ship it. Playbooks adds narrative and teaching to the scaffold — you're guiding someone through a process, not just handing them structure. Workbooks is next because interactive exercises are harder than static guides; you need the process-extraction skill from Playbooks first. Slides demands a different design muscle, and the narrative and engagement skills before it feed straight into deck design. Swipe is curation — a distinct skill from creation, so you build original products first. PLR comes last because adaptation needs the strongest product judgment: you have to know what good looks like before you can transform licensed content into something that passes as your own. Each course assumes the one before it.
The second pod of the Features pillar
Assets is the second pod of the Features pillar. It picks up after Magnet, where you built the free assets that pull ideal buyers in. Now you turn expertise into products people pay for — inventory that sells without your direct involvement. Next comes Offers, where these products get architected into an offer strategy that maximizes revenue.
Pod questions
Can I take just one course?+
Yes — each course stands on its own and links to its own site. But they build on each other, so most people start at Templates and work through in order. The bundle is the better value if you're building the whole product catalog.
What order should I go in?+
The numbered order: Templates → Playbooks → Workbooks → Slides → Swipe → PLR. Each course assumes the one before it — extraction and design skills compound, and you build original products before you curate or adapt others'.
How do I price content products if I've only sold services?+
That's exactly what the pod teaches — each format has its own pricing logic built on value delivered, not hours spent, with defensible justification for each price point. By the end, pricing isn't a guess.
How long does the full pod take?+
It's self-paced — roughly 48–72 hours of work across 6–8 weeks. Each course is real build-and-ship work; you finish with actual products, not just notes. The spacing lets each one get built and tested.
Do I need to finish the Magnet pod first?+
Ideally, yes. Magnet builds the free assets that attract buyers; Assets builds the products you sell them. You can take Assets on its own, but the two pods are designed to feed each other — magnets bring people in, assets monetize them.
What do I actually walk away with?+
70+ working artifacts across the six courses — a template, a playbook, a workbook, a narrative deck, a curated swipe file, and an adapted licensed asset — each with its own packaging and pricing. A sellable product catalog you operate, not certificates.
Stop trading hours for dollars. Six product formats you build once — inventory that keeps selling after you've moved on.